Miracl3 is USA based Digital Marketing Agency . We offer top level SEO SMM, SEM,Web designing and development services and here we are discussing about black hat SEO. Black hat SEO is an unfair or unethical way of search engine optimization. Despite the factor that it drives or directs a lot of traffic towards the website wanted or unwanted. It might earn you points in gaining search engine based popularity but not content based respect.
It misleads the search engine interface and misinterprets the content that is irrelevant to the website content. It can be initiated in the engine by not following or compiling with the binding rules and regulation of the search engine, by using certain SEO techniques which will create a unwanted user experience for the website, which is again irrelevant or not appropriate to the search. Misinterpretation of content can be any form visual or non visual.
It was considered a fairly descent and acceptable or ethical practice until the time it started being used an as unfair means of search engine optimization.
It was exploited and produced content that was not up to the mark or misleading in many cases which lead to it being considered as an illegitimate practice.
Despite this it is still very popular but again it has many disadvantages, it can give your website short term popularity and ranking until it is found out and labeled as spam. This can lead to severe penalty by search engines. It is not the ultimate solution to the problem but only a temporary one, it hampers the user experience related to the site which can turn negative.
How black hat SEO can be spotted.
The content should be accurate to the web site with keywords used strategically rather than just loading keywords in the content without relevance. Content should be unique and justifying or else it will harm the user experience as well as reputation.
Hidden links, non usable links to graphics or other content or text in same color as the background, text that cannot be spotted etc is one of the most common ways of creating black hat SEO. This should be avoided at all costs.
Content that is repetitive or is copied or is not relevant comes into the category of black hat SEO. These are generally misleading or insufficient or patch work of different pieces of writing which can be easily caught by search engine webs and labeled as unethical or not genuine and will in a way affect website status and reduce its ranking. Hire professionals with copy write content to have quality content on your website.
Tricking users with irrelevant content and creating misleading write-ups can contribute to considerable loss to the reputation of the site and drop its ranking. Create uniformity or cloaking in your web content which is easily understood and reflected upon by the user to create genuine ranking.
Black hat SEO however useful to generate or direct traffic to the website is a disrespectful practice which can harm user experience and ultimately your ranking. It is a matter of time till such websites are spotted by search engine webs and penalized. It is always advisable to be on the saver side.